Company: Sunbelt Bakery, Collegedale, TN


Introduced: August

Distribution: National

Suggested Retail: $2.99 for a 6.08-ounce, five-bar box

Product Snapshot: Sunbelt Bakery, a McKee Foods brand, says its new Protein Delights will change consumers’ expectations of how protein bars should taste. Protein Delights are available in two rich, indulgent varieties: Peanut Butter Crisps, which pair the taste of peanut butter and crisp, whole-grain wafers, and Fudge Dipped Peanut Butter Crisps, which feature the same layers of peanut butter and crisp, whole-grain wafers, as well as a fudge coating. Each individually wrapped bar contains 190 calories, 6 grams of protein and whole grains, and has no preservatives or high fructose corn syrup.