Anyone who thinks the gluten-free market has peaked needs to think again. According to a December 2018 report from Zion Market Research, the global gluten-free product market was valued at around $4.72 billion in 2017. By 2024, that value is expected to nearly double to reach $7.6 billion.
Two areas of frozen bakery products that have seen strong traction over the past year are frozen breakfast items like waffles and frozen pizza, with trends like clean label, premium offerings and health-conscious considerations factoring into growth.
For a culture focused on convenience and clean-label nutrition, bars continue to deliver. Sales of snack and granola bars on the whole have grown 2.9 percent during the 52 weeks ending October 7, 2018, according to data from IRI, Chicago, hitting a value of $6.2 billion.
Consumers want to achieve better overall health and wellness, and adding more dietary protein and fiber helps. FDA defines dietary fiber as "certain naturally occurring fibers that are 'intrinsic and intact' in plants, and added isolated or synthetic non-digestible soluble and insoluble carbohydrates that FDA has determined have beneficial physiological effects to human health."
Supplement, sports nutrition, and functional food manufacturers can add muscle building protein and joint supporting type II collagen to formulations through a single new ingredient from International Dehydrated Foods, Inc. (IDF).
In order to induce health-conscious consumers to buy, DeutscheBack has recently launched TopBake Protein Kick, a premix that gives a 75g roll 15 percent of the recommended dietary reference values for magnesium, calcium and potassium and 30 percent of the value for vitamin D3, as well as a good 17 percent more protein.
As you walk down the aisle of your local grocery store nowadays, you'll find more better-for-you snack and bakery choices. Companies know that consumers are reading ingredient labels more closely, and even private label is getting in on the game.
Nuts, seeds and other inclusions add new dimensions of color, appearance, texture, nutrition, flavor and more to an increasing range of snack and bakery products. Nut and seed consumption has continued to increase over the past several years. One of the contributing factors to the growth is consumer awareness and interest in plant-based foods.
ON DEMAND:Ancient whole grains are in high demand with consumers requesting more nutrient-dense, whole food ingredients in snacks. Snacks and baked products can be some of the most nutrient-poor foods because they consist primarily of starches and are stripped of original nutrients found in whole grains.