Frito-Lay announces 2015 ‘Do Us A Flavor’ contest winner
Lay’s―one of the marquee brands from PepsiCo’s Frito-Lay division―has announced Lay’s Southern Biscuits and Gravy flavored potato chips as the winner of the 2015 “Do Us A Flavor” contest. Hailey Green of Noblesville, IN, who submitted the idea for the flavor, will take home a $1 million grand prize, or 1 percent of her winning flavor’s net sales through July 15, 2016 (whichever is higher). Lay’s Southern Biscuits and Gravy flavored chips also will remain on store shelves following the completion of the contest.
“As we bring this year's competition to a close, one thing is certain: America is a country full of amazing flavors," says Jeff Klein, vice president of marketing, Frito-Lay North America. "We congratulate Hailey on her victory, and all of the fans who will continue to enjoy this winning flavor on store shelves."