Company: Lotus Foods, Richmond, CA


Introduced: January

Distribution: National (Whole Food Markets now; all retailers in April)

Suggested Retail: $3.99 for a 5-ounce bag

Product Snapshot: Lotus Foods has reinvented a beloved Japanese snack—Arare Rice Crackers. The crackers are made with whole-grain organic and heirloom brown and black rice sourced from small family farms. Baked, not fried, the crackers are low-fat, cholesterol-free and gluten-free. They can be enjoyed on their own; added to trail mixes, fruit or nuts; and sprinkled over soups and salads. Three varieties are available: Shoyu, a traditional flavor with gluten-free soy sauce; Sriracha, a hot and spicy flavor; and Sweet and Savory Thai, with the flavor of sweet Thai basil.