IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced that it has reached a long-term agreement with The Kroger Co. to further enhance Kroger’s Customer 1st Strategy and strengthen the industry-leading solutions and services offered by IRI and Kroger.
IRI will be Kroger’s preferred partner for market measurement services, which provide Kroger and its supplier partners a common view of their business performance compared to the rest of the market. The IRI Liquid Data technology platform and extensive product movement and causal data -- which includes weather, gas and macroeconomic factors – will help both Kroger and its suppliers collaborate more easily and make better decisions to benefit customers.