Healthy Food Ingredients unveils new brand identity
Consumer demand for healthy products and ingredient transparency has reached an all-time high. So has the ability of Healthy Food Ingredients (HFI) to meet that demand.
To better reflect its passion to live up to its name, HFI is unveiling a new brand identity. The holistic campaign includes a new logo, the tagline “Cultivating goodness," a completely revamped website (HFIfamily.com), redesigned print advertisements and trade show visuals, and an expanded trade show presence.