New IRI report finds shoppers spreading their dollars across more channels, store formats
Consumers’ grocery shopping patterns are quickly evolving as just-in-time shopping is becoming the norm. Since there are more places to shop, and more products to choose from than ever before, IRI® is taking a closer look at how retailers can find true organic growth by maximizing the value of their current shoppers in today’s fragmented marketplace in its Times & Trends Report, “The Omnichannel Journey: Translating Big Data into a Prescription for Growth."
Quick trips—those “I need it now” grocery excursions—account for two-thirds of shopping visits and one-third of grocery expenditures. And these trips are not made at one store or even one channel. In fact, there is a major shift in how consumers are approaching grocery shopping, because they are spreading their money across more channels and formats as they shop to fulfill their needs.