Company: Snyder's-Lance


Introduced: March 2017

Distribution: National

Suggested Retail Price: $0.99-$3.99

Product Snapshot: Lance recently released three new products in its sandwich crackers line.

Lance Power Break Sandwich Crackers are packed with double-digit protein (11-12 grams) and great taste and provides a good source of Vitamin B and whole grains. Flavors include Chocolate Peanut Butter, and Peanut Butter, and it retails for $0.99 for a 1.98 oz. individual package.

Lance Gluten Free Snack Crackers come in Baked Original and Real Cheddar Cheese flavors, and retail for $3.99 for a 5 oz. package.

Lance PB&J Toasty includes two Toasty crackers with a Welch's peanut butter and jelly combo - bringing two iconic brands to deliver on an American classic. The Toasty retails for $3.39 for a 10.3 oz. box (8 individual packages) and also $0.69 for a 1.29 oz. individual package.