Cole's Quality Foods launches partnership with city of Lebanon, Kansas
The original inventor of frozen garlic bread, Cole’s Quality Foods, Inc., recently established an unlikely partnership through the launch of their new cheese-stuffed bread bites, Middles. When contemplating how to launch the innovative new product, the team at Cole’s decided to stage the official product introduction in the geographical “middle” of the U.S. in Lebanon, Kan.
The partnership began with an initial visit to Lebanon to learn more about the opportunities available for a launch, but it quickly turned into something special.