Starbucks opens first Princi bakery and cafe location
Starbucks Coffee Company recently announced the opening of the first Princi bakery and café location in the United States at its Starbucks Reserve Roastery in Seattle. The Roastery opened in December 2014 as an homage to coffee, a completely immersive and sensorial space that redefined customers’ expectations of a retail environment. Completing this new customer experience is the introduction of Princi, offering freshly baked Italian food crafted from Rocco Princi’s recipes, which has gained a devoted following in his six stores across Milan and in London’s Soho neighborhood.
Princi will become the exclusive food offering in all new Starbucks Reserve Roastery locations including Shanghai, opening in December 2017, Milan in late 2018, and New York, Tokyo and Chicago thereafter.