IDDBA releases What's in Store 2018 trends publication
Consumer demand has increased for simplicity and recognizable ingredients. Wellness characteristics of bakery products sought by health-conscious shoppers have changed, with more consumers searching for “clean label,” but quick indulgences aren’t forgotten in bakery purchases. This is one of hundreds of findings in What’s in Store 2018, the latest edition of the annual trends publication from the International Dairy Deli Bakery Association (IDDBA), and What’s in Store Online, a collection of more than 150 downloadable graphs and tables, as well as links to white papers and trends articles.
Other findings in the book’s “Bakery Sales and Retail Trends” chapter include: