Introduced: January 2018
Suggested Retail Price: $3.29 (7 oz. bag)
Product Snapshot: PopCorners, a family of non-GMO corn popped snacks that prove health and taste can coexist, is introducing bold and colorful new packaging at the 2018 Winter Fancy Food Show. Adding to the excitement, the popped chip innovator is also launching new Spicy Queso PopCorners at the show—a delectable, fiery take on the classic tex-mex flavor made better with the same wholesome ingredients and crunchy texture PopCorners fans know and love. The vibrant new look and flavor will begin shipping to retailers nationwide in January, and attendees of the Winter Fancy Food Show will be among the first to experience them at the PopCorners booth #1053 between Jan. 21-23.
The bright new packaging is inspired by the brand’s new mantra, Do One Better. This mantra, which is proudly displayed on all new packaging, aligns with the brand’s commitment to create quality products using the best ingredients. Naturally, that starts at the source. By partnering with family farmers from Nebraska, PopCorners guarantees that its products are made with high quality Non-GMO Project Verified corn. The process does not stop there, as PopCorners are made with a unique and simple air popping process that results in a crunchy, tasty popped snack that’s never fried. While this commitment to Do One Better starts at the heart of the PopCorners brand, it expands past a great snacking experience and aims to inspire others to take one step further in their own life to achieve happy and healthy living.
“We continuously strive to raise the bar, not only in terms of appearance and taste, but in what we stand for as a brand and what consumers should expect from us,” said Paul Nardone, chief executive officer at BFY Brands, parent company of PopCorners. “This was the driving force and inspiration behind our new brand mantra, Do One Better. Our vibrant new packaging and authentic flavor offering demonstrates a commitment to taking one step forward; to Do One Better for our brand, our products, and most importantly our fans, while making it easy for them to do the same. Whether it’s running a little further, laughing a little louder or snacking a littler healthier, consumers can Do One Better knowing PopCorners are always in their corner.”
Inspired by this commitment to taking one step further, the brand’s new Spicy Queso PopCorners are crafted One Better by featuring a zesty chef-inspired medley of red and black peppercorns to create a cheesy, delicious snack that packs intense heat with every bite. Certified Gluten Free and only 120 calories per serving, each popped chip boasts a light, perfectly imperfect texture and is never, ever fried.