Case Study: Quality biscuit production thanks to Danish technology
Established in 1958, Hup Seng Perusahaan Makanan (M) Sdn. Bhd. is one of Malaysia’s leading biscuit manufacturers. Continuously upgraded technology and improved quality has meanwhile enabled the company to successfully build exports in Asia, Africa, Oceania, Europe and North America.
Hup Seng bought the renowned Haas-Meincke V60 depositor with a wire cutter and rotary molder, followed by a Haas-Meincke oven. This was the first complete line Hup Seng purchased from Haas-Meincke. The company was supported by Haas-Meincke’s skilled and experienced food technologists in developing the recipes for their cookie assortment, for which they have just been awarded with the Monde Selection International High Quality Trophy.