Determined to disrupt the snack experience for the mindful and ambitious, Rip Van has taken its beloved Rip Van Wafels, a modern take on the cookie and a healthier take on the Dutch stroopwafel, into flight with American Airlines.
“Rip Van is taking 2018 head on. It's part of our company DNA to always continue evolving for the better. Meeting the needs, and wants of our community who are looking for more out of their snack experiences, healthier, tastier, better designed,” says Rip Pruisken, cofounder of Rip Van. He continues, “This year’s direction? Up… 30,000 feet, to be exact.”