Nature Valley announces National Park Foundation Partnership with multi-million dollar commitment
Partnership will seek to protect and enhance America's national parks for generations to come by helping drive awareness and urgency of our parks' needs
Nature Valley granola bars has a long history of supporting and protecting America's national parks. As an extension of its support, Nature Valley announced a partnership with the National Park Foundation (NPF), the official nonprofit partner to the National Park Service, for the Find Your Park/Encuentra Tu Parque movement. Nature Valley's support includes a three-year commitment and a donation of up to $3 million.
"Nature Valley has existed to connect people to the energy they get from nature and a key way we can all connect to nature is by exploring our national treasures, the national parks," said Angela Rassi, director of marketing for Nature Valley. "One of the things that unites the people that we serve is their love of spending time in nature and we feel like now more than ever the national parks need their supporters to step up and take a more active role in preserving them for generations to come."