Sustainable food maker puts next-level ingredients at forefront of refreshed design
Alter Eco has unveiled a fresh new brand identity for its portfolio, including Dark Chocolate Coconut Clusters, chocolate bars and truffles. The new look will debut at Natural Products Expo West 2018 booth #1962. Designed to communicate Alter Eco’s promise to deliver an enlightened indulgence—snacks that are best-in-class delicious and use the cleanest, most ethical ingredients possible—the colorful packaging features a stylized new logo and mouthwatering food photography. Hitting shelves nationwide in March 2018, the announcement follows recent news of Alter Eco’s acquisition by NextWorld Evergreen and launch of its new snack line, Dark Chocolate Coconut Clusters.
“We’re in the midst of an exciting brand evolution. Fresh off our acquisition, we’re poised to scale Alter Eco’s presence as the go-to brand for enlightened indulgence in the snacking category across every retail channel,” said Edouard Rollet, co-CEO and co-founder at Alter Eco. “Our new packaging is one of several initiatives we’re implementing this year to achieve such growth, while still remaining true to our founding mission to globally transform food systems through environmental and humanitarian initiatives. We want to reach consumers everywhere who crave a special experience with healthier, delicious dark chocolate options and can’t wait for everyone at Expo West to see and taste our product line.”