Company: Ancient inGRAINed Snack Co.


Introduced: May 2018

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Boulder-based Ancient inGRAINed Snack Co, makers of Ka-Pop! Chips, is pleased to announce the launch of the first-to-market, 100 percent Ancient Grain snack at the 2018 Sweets and Snacks Expo in Chicago. Made with on-trend Ancient Grain ingredients, Ka-Pop! Chips are positioned to positively impact the fast-growing snack category with its clean and transparent ingredient panel. Analysts predict that by 2020, snack category sales will accelerate in growth by 40% to $32.4 billion dollars. In the past year, Ancient Grains are up 18.5 percent, with Sorghum up 123% in sales. Consumers are also demanding more Ancient Grain options.

Made with 100 percent U.S.-grown Ancient Grains, Ka-Pop! Chips are packed full of protein, fiber, omega-3s, potassium, vitamins and nutrients. Ka-Pop! Chips provide consumers with a better choice in snacking over its conventional counterparts. Both light and crunchy, Ka-Pop! Chips are available in four delicious varieties, including: Olive Oil & Sea Salt; Rosemary & Garlic; Dairy-Free Cheddar; and Sea Salt & Vinegar. They taste delicious by themselves or paired with your favorite dip!

“Healthy snacking is a way of life for me and my family. I was disappointed in the ‘better-for-you’ snack options, because a lot of them were still loaded with preservatives and junky ingredients,” explains Dustin Finkel, Ancient inGRAINed Founder and CEO. “I created Ka-Pop! because it helps you get through the day without having to reach for a bag of empty-calorie junk food. Gone are the days of associating healthy eating with boring and bland. Ka-Pop! is where fun and nutrition collide.”

Ka-Pop! Chips are a perfect snacking solution while at work, at the gym, or on the hiking trail and are versatile enough to pair with everyday recipes in dips, salads or soups. Plus, Ka-Pop! Chips are gluten-free, non-GMO, top 12 allergen free and vegan.