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Over the past few months, as I went through the process of developing SF&WB's annual "Top 50 Snack & Bakery Companies" list, I felt a renewed sense of admiration for the inherent power of merging true nutrition with indulgence.
Consumer interest in foods that support holistic health and well-being is increasing. According to the 2020 IFIC Food and Health Survey, over half of consumers report that healthfulness has more of an impact today versus 10 years ago on their food and beverage purchase decisions.
Grains are a fundamental ingredient in snack food and bakery products and an important food in consumer diets. In fact, based on the 2020 IFIC Food and Health Survey, consumers view fiber, whole grains, and protein from plants as the healthiest, and most-sought-after, nutrients.
During the interview for our September issue cover story profile on fast-growing entrepreneurial brand Ka-Pop! Snacks, a company founded and led by Dustin Finkel, he talked about the need to keep the joy in better-for-you snacking.
Ka-Pop! Snacks launched in April of 2018 with a core line of Ancient Grain Popped Chips, and the word about the brand started to spread. Then an appearance on "Shark Tank" to kick off 2020 brought Finkel's visionary snack concept to the world, catalyzing brand growth. Most recently, Ka-Pop! Snacks added a line of Ancient Grain Puffs, and product distribution continues to expand across the U.S., and into international markets.
Life just doesn't feel the same in 2020, especially this time of year as students of all ages begin their studies again, with remote learning in place in many densely populated parts of the country. The COVID-19 pandemic has reshaped our lives in many ways, including how we snack.
SNAC International recently testified on the positive role snacking can play as part of a healthy dietary pattern at the final public meeting of the 2020-2025 Dietary Guidelines for Americans (DGA).