Company: Café Valley

Website: www.cafevalley.com

Introduced: May 2018

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Ready-to-eat bakery brand Café Valley is expanding their flagship ring cake line with the addition of four new specialty cakes in timing with summer entertaining season: Celebration, Pink Lemonade, Key Lime and Salted Caramel. The new varieties will be unveiled at the upcoming International Dairy Deli Bakery Association (IDDBA) show in New Orleans, June 10-12, 2018 at booth #3727. The cakes will be sold in select grocers nationwide beginning in June at a suggested retail price of $5.99 per package.

“We’ve always been about pushing the limits of flavor creativity to continuously delight consumers who are seeking new ways to satisfy cravings for something sweet,” said Brian Owens, CEO of Café Valley, a global manufacturer of ready-to-eat bakery products sold in grocery, mass merchandise, club stores and food service categories. “Our newest specialty ring cakes complement our timelessly delicious flavors and feature the same premium ingredients we use in each of our cakes. These four flavors continue our commitment to offer crowd-pleasing conversation starters that fans have come to love so much from Café Valley.”

The flavor and product profiles of Café Valley’s newest cakes include:

• Celebration Cake – Perfect for summer birthdays, anniversaries, graduation parties, and special occasions in between, the Celebration cake is drizzled in decadent white glaze frosting and decorated with festive rainbow sugar sprinkles.
• Pink Lemonade Cake – We’ve baked in the seasonal zippy flavors of pink lemonade for a treat to delight the senses.
• Key Lime Cake – Our Key Lime cakes are bursting with the combination of fresh, tart citrus and sweet batter, ideal for summer BBQ’s and grill-outs.
• Salted Caramel Cake – Caramel is meant for more than just apples. The Salted Caramel cake is topped with sweet, buttery caramel and white chocolate chips, making it the tastiest, satisfactory end to any meal.