Snack Food & Wholesale Bakery has announced that its LinkedIn Professional Network has grown to over 10,000 members. The bulk of that growth has come over the past few years as the publication’s leadership intensified its social networking strategy.
“LinkedIn provides a strong opportunity for Snack Food & Wholesale Bakery to communicate its business-focused information to the U.S.—and global—snack and bakery industry,” says Douglas J. Peckenpaugh, group editorial director. “It’s a network where professionals can truly focus on business. We’ve seen a strong resonance with LinkedIn and our audience—and the significant growth of our connections in that space is a clear indicator of its potential.