How do I know the clean label trend is here to stay? Because you can see the market growing, as both big and small brands put out their “natural” or organic alternatives. While government regulation and public consensus may still be figuring out the fine print, the public knows they want simple, natural products.
There is no FDA definition or ruling for clean label. So if you’re feeling overwhelmed and wondering where to start, you’re not alone. In fact, many consumers often don’t have something specific in mind when looking for products with a cleaner label. But the general consensus is that they’re looking for healthy, natural food made with minimal processing and including a simple ingredient list. Think about ingredients that you could find in your kitchen cupboard.