Artisan baking goes hand-in-hand with high-quality ingredients. And as more artisan baking emerges in the market, ancient grains and heirloom wheats can be important differentiators.
Consumers continue to desire more from their food than ever before, which is an exciting challenge for bakers. It’s no longer just about food tasting great—that will always be important. Now people also want their food to appeal to other senses. They want a loaf of bread to be visually attractive, have interesting textures, provide health benefits and tell a story.