Doritos recently launched a new campaign and mantra: "Another Level."
Building on the former tagline, “For the Bold,” the new campaign is focused on igniting consumers to take what they love to the next level. To launch, Doritos is taking advertising to “Another Level” by removing what the Gen Z audience doesn’t love: overt advertising. Doritos will remove its logo from its advertising and social content and instead build the brand with fans. Now THAT is empowering emerging adults on Another Level.