Serendipity is a wonderful phenomenon. Flash back to 2004. The gluten-free diet trend was just hitting the U.S. market with sudden force. Over the next several years, gluten-free would grow at an annual rate approaching 30 percent, forever leaving its imprint on the food industry.
It was just a year later in 2005 when TH Foods, with its headquarters in Loves Park, IL, acquired and then relaunched the Crunchmaster brand of gluten-free rice crackers. TH Foods already had strong expertise in gluten-free rice cracker production, and the company quickly embarked on a path of innovation that would greatly expand its presence across the U.S. snack industry.