Wolferman's Bakery introduces new brand positioning
New bakery positioning showcases Wolferman's expansive assortment of baked goods for breakfast and beyond
Wolferman's, a proud purveyor of exceptional baked goods and specialty foods for more than 100 years, has introduced a new brand positioning designed to more fully communicate its breadth of assortment and quality offerings, while increasing awareness and appeal among a broader range of customers. This new positioning reflects how Wolferman's has evolved from a brand best-known for its super-thick English muffins to a full online bakery, offering fresh sweet and savory items baked daily, from coffee cakes and quiche to brownies and sweet-rolls. Wolferman's is a Harry & David brand and part of the 1-800-FLOWERS.COM, Inc. family of brands.
The debut of Wolferman's Bakery positions the brand as a neighborhood shop which is "Always Open, Always Good," speaking to its commitment of being available to customers 24/7, while honoring its longstanding tradition of quality and freshness. Whether for entertaining, self-consumption or gifting, Wolferman's Bakery provides customers with a warm and welcoming experience as they discover and choose from the brand's vast array of more than 200 superior offerings.