GMA to relaunch as Consumer Brands Association in 2020
The Grocery Manufacturers Association (GMA) announced it will become the Consumer Brands Association (CBA), effective January 2020. The new identity is part of a sweeping overhaul of the 110-year-old trade organization, led by President and CEO Geoff Freeman and the GMA board of directors.
“We represent an industry of iconic brands that are innovative, forward-looking and touch the lives of every American,” said Freeman. “As the new Consumer Brands Association, we are making a game-changing shift to unite the totality of the consumer packaged goods (CPG) industry around a focused, proactive agenda that aligns with the values of the brands we represent and the consumers they serve.”