Kar's Nuts names veteran snack food executive as CEO
Kar's Nuts, a manufacturer of premium and better-for-you snacking products, has appointed Victor Mehren as the company's new chief executive officer
Kar’s Nuts, a manufacturer of premium and better-for-you snacking products under the Kar’s, Second Nature and Sanders Fine Chocolatiers brands, has announced the appointment of Victor Mehren as chief executive officer. Mr. Mehren will lead a company that has invested significantly in growth, innovation, and superior customer service, as well as adjacent product categories through its acquisition of Sanders in late 2018. Nick Nicolay, Kar’s Nuts president and CEO since 1995, will remain actively involved in the company as its chairman.
“We recruited Vic to lead Kar’s Nuts’ next phase of growth and innovation,” said Mr. Nicolay. “Vic is a proven consumer packaged goods executive with over 26 years of experience successfully leading and growing innovative snacking and confectionary brands, with a focus on strong sales, marketing, innovation and brand-building strategies.”