Americans eat enough snacks on Super Bowl Sunday to fill 17 Olympic-sized swimming pools
Snack food sales jumped 10.3 percent to $404 million during Super Bowl week 2019, according to new data from IRI, commissioned by SNAC International (SNAC), the trade association of the snacking industry. The biggest sales increases by category for Super Bowl week are tortilla chips, pretzels, potato chips and dips.
“The Super Bowl and America’s favorite snack foods are synonymous,” said Elizabeth Avery, president and CEO of SNAC. “They are part of the fabric of America, bringing family and friends together for football, fun and their favorite foods.”