The Good Bean creates legume-based snacking powerhouse with acquisition of Beanitos
The Good Bean, pioneer of roasted chickpea snacks and category leader, has acquired Beanitos, maker of better-for-you bean-based chips and puffs. The acquisition was directed through investments from leading CPG growth equity firm, L Catterton, 2x Consumer Products Growth Partners, a growth capital and industry partner to emerging brands and BFY Capital, a growth accelerator specializing in health, wellness and sustainable brands.
The expanded portfolio includes 10 The Good Bean SKUs and 16 Beanitos SKUs creating the largest legume-based snacking portfolio in the U.S. with the scope and scale to reach conventional, mass, natural and niche consumers nationwide. Both brands also bring a foundational commitment to sourcing from U.S. farms, that when combined, have a significant positive impact on sustainable domestic agriculture while delivering healthier snacks for all. The brands’ current combined annual procurement of sustainably grown and harvested legumes now exceeds 5 million pounds.