iba 2021: upholding the tried and tested, setting new trends
In 2021, the national and international baking industry will be dominated by iba. The world’s leading trade fair for the baking and confectionery industry is set to take place from Sunday, 24th to Thursday, 28th October in Munich and is a well-established meeting place for the world’s baking and confectionery industry. In addition to conceptual changes, 2021 will see an emphasis on new and visionary impulses, including a change in duration and a new hall layout. The size and significance of the fair will, however, remain unchanged. Application forms are now being sent out to exhibitors.
Topics that move the industry also move trade fair organizers. Accordingly, the raw materials sector with its trend-setting facets and solutions in terms of green issues, such as smart and sustainable packaging technologies, is right at the top of the agenda at iba 2021, but the food service market as well as traditional, artisan baking are just as topical and therefore in focus. Once again, all aspects of baking will be represented, for example in the form of the tried and tested national and international competitions. To enable efficient and optimized participation in the trade fair with the diversity of its approximately 1,300 exhibitors, the duration of the event has been adapted according to the wishes expressed by the industry. iba also worked on the hall concept in order to structure it clearly in terms of areas of interest.