Cheez-It heads to Orlando to join Florida Citrus Sports beginning with 2020 season
Cheez-It, the official snack of bowl season, announced it is moving east to become title sponsor of the Cheez-It Bowl at Camping World Stadium in Orlando. The move kicks off a multi-year agreement between Florida Citrus Sports (FCS) and Cheez-It, brokered by Denver-based Impression Sports & Entertainment.
The game, most recently known as the Camping World Bowl, will continue to feature top teams from the Atlantic Coast Conference or Notre Dame and the Big 12 Conference in late December each year. The Cheez-It Bowl airs on ESPN.