VMG Partners (“VMG”) a private equity firm specializing in building iconic consumer brands, has announced that three members of their team have been promoted to new roles within the organization.
Cassie Nielsen has been promoted to talent partner of VMG from vice president of talent. In this position, she will continue to focus on partnering with VMG’s portfolio companies and the broader consumer products ecosystem to build best-in-class teams. Cassie was also recently appointed the Executive Director of the Women on Boards Project (“WOB Project”) and serves as a founding board member within this VMG co-founded, non-profit initiative designed to grow the proportion of female representation on private boards in the natural products industry. In her new roles, Cassie will continue to drive VMG’s commitment to building diversity and inclusion within the organization, VMG’s portfolio companies and the ecosystem.