TruFood Manufacturing announces acquisition of Simply Natural Foods
Expanding its position in the nutrition bar and chocolate moulded snacking segments
AOG, LLC d/b/a TruFood Manufacturing ("TruFood" or "Company), a snack food contract manufacturer, backed by AUA Private Equity Partners, LLC ("AUA Private Equity"), has announced the acquisition of Simply Natural Foods ("SNF"), a company in the better-for-you co-manufacturing segment. As part of the integration, Simply Natural Foods will operate as TruFood going forward and will be led by TruFood's president, Ted Schouten, and CEO, Pete Tsudis. Abe Brach, president and CEO of Simply Natural Foods, will be departing in the coming weeks to pursue his other business endeavors. Financial details of the transaction were not disclosed.
"This transaction represents a significant and exciting milestone for our company," said Ted Schouten, president of TruFood. "Simply Natural Foods has been a leader in the nutrition bar and confectionery manufacturing industry with a solid reputation for high-quality standards, continuous innovation, excellent management, and great tasting products. We are excited to add the SNF team to our family and look forward to working together on advancing our shared growth plan with a focus on providing customers with a broad range of snack brands and products."