New King's Pastry study uncovers bakery preferences and desires of Latin American customers
With the U.S.’s Hispanic population exceeding 52 million and projected to eclipse 100 million by 2050, they make up a significant portion of the consumer demand. According to Mintel’s 2017 In-Store Bakeries report:
Building off of these insights, King’s Pastry has now released a study exploring Hispanic shopping habits and product preferences around bakery desserts, specifically cakes, pastries and cookies. Highlights include: