It feels a little uncomfortable admitting it, but COVID-19 may actually yield a few upsides—or at least a few opportunities for snack and bakery brands to turn the pandemic’s lemons into lemon-flavored blondie bites.
For while the disease’s toll on lives, lifestyles, and the economy writ large strains the limits of what’s fathomable, it has kept a lot of consumers at home, snacking on familiar favorites and rediscovering their love of baked goods.