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Home » Authors » Kimberly Decker

Kimberly Decker

Kimberly J. Decker is a Bay Area food writer. With a degree in food science and a minor in English from the University of California - Davis, Decker has worked in product development for the frozen sector and written about food, nutrition, and the culinary arts.
Articles

ARTICLES

tia lupita's tortillas

State of the Industry 2024: Tortilla chips gain ground

Adventurous flavors and creative ingredients are among the recent innovations
Kimberly Decker
July 22, 2024

After offering creative flavors and ingredients, tortilla chip producers are drawing double-digit growth.


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chex mix

State of the Industry 2023: snack mixes and nuts blend benefits

Nuts and mixes continue to appeal thanks to taste, variety, better-for-you benefits, and other pluses.
Kimberly Decker
July 27, 2023

America remains a nation of avid snackers. Who can blame us? Snacks are delicious, and snacking is just plain fun. Best of all, snacks—at least when wisely chosen—need be no less, and may be even more, healthful than going hungry.


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golden dough & co

State of the Industry 2023: Sweet goods sector shows strong sales

Producers of sweet goods continue to adapt to trying times and innovate their product offerings.
Kimberly Decker
June 27, 2023

Nothing says “reward” quite like a sweet baked good. After several years of overcoming near-herculean challenges—plague, war, and, if not outright famine, at least persistent supply shortages—it’s only fair that the sweet-goods sector received a reward of its own this past year: strong sales.


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SFWB_MarketTrends_0922_slideshow01.jpg

Shaping artisan bread in a post-pandemic age

Consumers crave fresh-baked artisan bread, partially due to in-home pandemic baking.
Kimberly Decker
September 26, 2022

Consumers crave fresh-baked artisan bread, partially due to in-home pandemic baking.


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sustainability, plants, crops in field

Embracing sustainable production for a better environment

Brands seek to reduce their environmental footprints.
Kimberly Decker
August 15, 2022

Snack and bakery brands are factoring sustainability into their production models, and their ingredient and equipment suppliers are doing the same.


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SFWB_Chips_feature_1170x500.jpg

State of the Industry 2022: Chips continue to reign supreme

Although COVID-19 changed the snacking landscape, chips continue to resonate with consumers.
Kimberly Decker
July 14, 2022

All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.


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From fringe to formulation: Making organic snacks and baked goods mainstream

From fringe to formulation: Making organic snacks and baked goods mainstream

Kimberly Decker
April 21, 2022

A few generations ago, finding anything organic was hard work. Now, although organic food is mainstream, it's still hard work to formulate and produce to USDA's National Organic Program.


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Immunity: snack and bakery’s next frontier

Immunity: snack and bakery’s next frontier

In the midst of the pandemic, consumers search for immunity-boosting snacks.
Kimberly Decker
February 22, 2022
It may be hard to imagine now, with the omicron variant laying waste to travel plans and sending us back behind masks yet again, but immunity as a wellness concern had been buzzing since long before anyone knew what SARS-CoV-2 was.
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Crackers category ups its game with exciting flavors, new SKUs

Crackers category ups its game with exciting flavors, new SKUs

Consumers look for better-for-you crackers, as well as nostalgic brand names.
Kimberly Decker
January 27, 2022
As far as Carla King is concerned, the contemporary cracker aisle is a far more welcoming, perhaps even a more progressive, place than it was when she was younger.
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Consumers search for fun—yet healthy—bars

Consumers search for fun - yet healthy - bars

The COVID-19 pandemic has consumers looking for bars with plant protein, pro- and prebiotics, and more.
Kimberly Decker
December 24, 2021
Perhaps as long as a decade from now, snack and bakery professionals will still be reckoning with the pandemic’s effects on consumer preferences and, subsequently, their own product development. And when they do, our current focus on wellness will continue to loom large.
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View All Articles by Kimberly Decker
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