Fisher Nuts inspires a new way of connecting this holiday season with its #FisherTogether pay-it-forward challenge
Family-owned brand will make donation to Meals on Wheels America for every social share
Fisher Nuts has launched a pay-it-forward social campaign to help spread joy this holiday season. They are inviting people to create a favorite recipe and safely deliver it to a loved one, friend or neighbor that could use a little joy this season. For every #FisherTogether post shared on social media between now and December 31, 2020, Fisher will donate $30 to Meals on Wheels America to help senior neighbors nationwide, up to $30,000.
“We hope this challenge inspires all people, not just bakers, to use food to connect and bring joy to others this holiday season,” said John Goetter, vice president of marketing at John B. Sanfilippo & Son, Inc. “During such a challenging time, this campaign extends beyond just cooking or baking and will help impact the lives of seniors nationwide. We’re hoping to spark a chain reaction of bringing joy to others.”