Kellogg's Away from Home opens state-of-the-art Menuvation Center at Chicago's The Hatchery
Chicago culinary heavy-hitter Chef Stephanie Izard joins Kellogg's Away From Home chefs at The Hatchery, sharing how innovation and collaboration keep chefs and operators ahead of consumer cravings.
Kellogg's Away From Home recently opened the doors to its Menuvation Center at The Hatchery, a food and beverage business incubator in the heart of Chicago. The Menuvation Center marks a major investment by Kellogg's Away From Home in culinary innovation and partnership with operators. It's like a science lab, kitchen and think tank all rolled into one.
The Center will facilitate a close, collaborative partnership with Kellogg's Away From Home's culinary team to help operators create effective solutions that meet today's demand to keep menus fresh and on-trend. While at the Center, operators will have access to the proprietary iCrave Process, providing a fluid combination of data-driven analysis, real-world insights, and imaginative thinking to create the next big thing for their menus.