Base Culture appoints Heidi Krauss to chief executive officer role
Former COO promoted as paleo baked goods & snack company experiences rapid expansion and closes Series C funding round
Base Culture, the fast-growing natural food brand known for its Paleo, grain-free, and gluten-free frozen baked goods, announced the appointment of Heidi Krauss to the position of chief executive officer. Founder and former CEO Jordann Windschauer will continue to play an active role in the brand’s development, focusing primarily on brand vision and product innovation. This news also accompanies the closing of Base Culture’s Series C funding round, led by Emil Capital Partners. This most recent investment will be used to fuel continued growth and innovation in 2021.
Krauss formerly served as the brand’s chief operating officer, joining the Base Culture team in August 2019. During her time as COO, Krauss oversaw marketing, operations, research and development, and innovation. With over 20 years of experience working with consumer brands, Krauss is an industry veteran who possesses a wealth of knowledge about how to effectively grow emerging companies into household names. Prior to joining Base Culture, she was the Chief Marketing Officer at siggi’s yogurt and helped the company achieve significant growth throughout her tenure. As CEO, Krauss will oversee Base Culture as it expands its presence in both natural and conventional channels and launches new innovation to continue its impressive growth.