Cheetos unveils teaser for Super Bowl commercial, featuring Ashton Kutcher
Cheetos reclaimed its Super Bowl icon status last year and is back this year with the launch of a campaign and Super Bowl commercial featuring serious star power alongside a snack: newly released Cheetos Crunch Pop Mix. The in-game TVC will feature the dangerously cheesy snack mix: a blend of two fan favorites—traditional Cheetos Crunchy and the immensely popular Cheetos Popcorn introduced during last year’s Super Bowl LIV.
Today, fans can get a preview of the Super Bowl ad in a teaser that features actor, venture capitalist and philanthropist Ashton Kutcher, who discovers some shocking evidence—mysteriously tied to Cheetos Crunch Pop Mix. So what will Ashton do with this Cheetle-coated evidence? And what other celebrity star power will he bring into his dramatic—yet mischievous—story? Fans will have to wait until Super Bowl Sunday for the big reveal but can view this teaser today on Cheetos' social channels.