Team of celebs bring levity to the madness of mornings by helping parents L'Eggo with Eggo
Eggo champions small wins for parents with personalized celebrity videos and 1M free waffles.
Whether there are toddler-sized tornadoes in their kitchens, or their kids have turned the living room walls into coloring books, parents know more than anyone that mornings can be tough. In fact, according to social media conversations, parents are 40% less positive about breakfast when it involves their kids. Eggo wants to turn that stat around in 2021. That's why the long-time family breakfast favorite is helping parents let go of the morning mayhem and embrace small wins with a year of waffle giveaways that help parents L'Eggo WITH Eggo.
"For years the 'L'Eggo My Eggo' slogan has been about conflict," said Laura Newman, marketing director, Eggo. "But in truth, Eggo is often the one thing parents and their kids can agree on during hectic mornings. That's why we've created a new tagline: 'L'Eggo With Eggo.' It's time for Eggo to embrace its role as the morning win that it is, because small wins can make parents feel like heroes."