Frito-Lay U.S. Snack Index finds more snacking, smaller home gatherings expected for Super Bowl LV
Super Bowl celebrations will look different this year, but snacks will continue to be a welcome guest. According to results from Frito-Lay's latest U.S. Snack Index1, a poll focused on consumers' snacking habits, more than 40 percent of Americans are snacking more than they did last year as the Super Bowl LV broadcast is still expected to be the most-watched event of the year. With eight in 10 Americans planning to tune in, Frito-Lay estimates even more snacking—a 21 percent increase from Super Bowl LIV—during this year's game.
Retail sales data shows Super Bowl Sunday is one of the biggest snacking days of the year, but snack consumption has seen a significant uptick since the onset of the pandemic. With half of consumers (50 percent) saying they look forward to eating the snacks they love but don't eat every day during the Super Bowl, Frito-Lay is preparing to meet increased demand—producing more than 70 million pounds of snacks in the week leading up to the game.