Voortman announces as 'Official Cookie' of 2021 Sweets & Snacks Expo
The National Confectioners Association announced that Voortman, which was acquired by Hostess Brands, LLC in 2020, has been named the “Official Cookie” of the 2021 Sweets & Snacks Expo. With this designation, the Voortman brand will have a widespread presence across the show, which regularly draws thousands of confectionery and snack industry professionals.
“As the exclusive Official Cookie of the Sweets & Snacks Expo, Voortman will be able to take advantage of exclusive and prominent brand awareness opportunities at the show,” John Downs, president & CEO of the National Confectioners Association, said. “We’re excited to be partnering with such a beloved cookie brand and look forward to creating similar opportunities for brands in other snack categories to bring new excitement to our show and our attendees.”