Cérélia Group acquires US Waffle, receives strategic investment from Continental Grain Company
Ardian-backed Cérélia accelerates its North American strategy with addition of fast-growing products, advanced production capabilities, and new strategic partnerships.
Cérélia is delighted to announce that it has both acquired US Waffle and received a strategic equity investment from Continental Grain Company (“CGC”).
US Waffle specializes in the production of premium pancakes and waffles, using only the finest and freshest ingredients. Founded in 2013, the dynamic company has quickly scaled to support some of North America’s largest brands with on-trend products. Located in South Carolina, US Waffle has remarkable production and distribution capabilities, which can accommodate Cérélia’s ambitious growth plans and meet the high expectations of its customers. Innovation, a key asset of US Waffle, facilitated the development of a high-quality product range that offers both nutrition and quality.