Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected new leadership during the Annual Meeting on March 11, 2021. The newly elected chairman and executive committee will lead the Board through 2021-2022.
Jaren Raybould of Saint Anthony, Idaho was officially elected as chairman of the board. Prior to this election, Raybould served as first vice chair and acting chairman due to the unexpected passing of Chairman and industry icon, Marty Meyers, in December 2020. This year marks his sixth year on the Board for Raybould, which includes co-chairing the Domestic Marketing Committee for three years and serving as a member of the Administrative Committee.