Mondelēz International pursues sourcing transparency with TRISCUIT
Mondelēz International, Inc. has announced a new food transparency program with the Triscuit brand. Now, consumers can discover the journey of the white-winter wheat baked into some of their Triscuit crackers from a coop of farmers’ fields in the thumb of Michigan to where the product is made. This data-driven, consumer-centric supply chain transparency pilot is the first of its kind for Mondelēz International in North America. The initiative reinforces the company’s commitments to ESG (Environmental, Social and Governance), including expanded insight into the provenance of essential ingredients.
“We are committed to understanding and meeting the growing needs and preferences of our consumers, and those needs are evolving to a more holistic sense of well-being and value-oriented purchase decisions. Consumers are demanding more transparency about their food, and are keen to have access to information about where their food comes from and how it is grown,” said Jay Cooper, president, North America Biscuits, Mondelēz International. “This project is an important step forward in our journey to continue providing our stakeholders—and importantly our consumers—an accessible window into that process. We’re excited to test these capabilities with the Triscuit brand here in the U.S. and look forward to expanding our transparency efforts.”