Erin Andrews and Troy Aikman partner with Taos Bakes to change the game of healthy snacking
Taos Bakes, an alternative snack company specializing in small-batch, healthy, gluten-free snacks made from non-GMO and organic ingredients, is proud to announce a new partnership with Erin Andrews and Troy Aikman to change expectations around what "healthy snacking" looks, feels—and most importantly—tastes like. Andrews and Aikman will team up with the New Mexico-based snack shop to promote the brand while sharing their personal passion for tasty wholesome foods and holistic nutrition.
Erin Andrews, sportscaster, and TV personality has joined football legend Troy Aikman to help drive online and in-store awareness for Taos Bakes. The partnerships are inspired by Andrews' and Aikman's affinity for health and wellness and passion for great snacks with wholesome ingredients. Set to kick-off in July, the multi-faceted partnership will include crafting unique marketing content and social media efforts that drive Taos Bakes sales and subscriptions and galvanizing distribution efforts with key retailers. Ideabar, an integrated brand and media agency, has also been working closely with Taos Bakes and the influencers to launch this project and score points with customers.