After a quarter of a century, Wholly Wholesome maintains the same values and principals and chooses to support the special needs community to commemorate its special anniversary
In 1996, Natural Food sections in grocery stores weren’t exactly commonplace. Consumers who wanted to focus their diet on natural and organic foods needed to search out a small independent natural food store or local coop, and natural chains like Whole Foods Market or Wild Oats were still in their infancy. At that time Doon Wintz and his father, Bob Wintz, could be counted as early advocates for the natural consumer. They both recognized that there was a gaping hole in what the industry was offering when it came to clean and natural baked goods.
With their roots in conventional bakery foods, they were convinced that in order for natural baked foods to become a mainstay, the functionality, look and taste of traditional bakery products needed to improve while still maintaining the quality of ingredients that the natural consumer demanded and deserved. As a solution, in July 1996, the Run-A-Ton Group’s flagship brand, Wholly Wholesome was born.