Undercover Snacks announces $13.7M equity investment to expand operations and accelerate major growth initiatives
The innovative woman-owned snack manufacturer will increase in-store, digital, and field marketing programs, build Undercover's team, support upcoming new product launches, and double capacity at its state-of-the-art production facility.
Undercover Snacks, the rapidly growing NJ-based manufacturer of chocolate snacks that are secretly better for you, announced today that it has raised $13.7 million of equity for a minority stake in the company. Led by Octagon Capital Holdings, 900 Chocolate Investors and the company's founders, funds will be used for marketing initiatives to support the company's growing retail footprint, including collaborations with major retailers, campaigns to bolster upcoming product launches, expansion of the company's state-of-the-art SQF-8.1 production facility including additional production lines and automation, and investments in building the company's management team.
"We are incredibly excited to have the support of strong and savvy investment partners along with the resources to build Undercover into a preeminent, global, better-for-you snack brand," said Diana Levy, founder, co-owner, and CEO of Undercover Snacks. "With this equity investment, we will expand our production facilities and invest in our product development, marketing, and sale strategies in order to continue to bring innovative and crave-worthy snacks with favorable nutritional characteristics to the market."