Kellogg Company interns participate in the 2021 Intern Innovation Challenge
Innovation breathes fire into Kellogg Company's vision and purpose—it connects its past, present, and future. The business was founded on a great idea and it's creating the future through great ideas in support of the company's Deploy for Growth Strategy. This summer, Kellogg interns were challenged to embrace their entrepreneurial spirit for the 2021 Intern Innovation Challenge, held in partnership with eighteen94 capital, Kellogg's venture capital fund.
For seven weeks, Kellogg interns worked in three groups to develop a new product pitch for one of three participating Kellogg's eighteen94 investment companies, Kuli Kuli, Siren Snacks, or Taali Foods. Each company's respective group studied their business and pitched them an idea that could potentially make it to market. The interns were challenged to be creative, work together to understand the business, the competitive landscape and the consumer, while also maintaining brand identity. Each week, they met with a Kellogg mentor to help guide them, offer feedback, and ensure that they were on the right path.